AT&T Case study The Last Text Integrated Campaign by BBDO New York

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The Last Text Integrated Campaign

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Industry Telecommunications Services
Media Case study
Market United States
Agency BBDO New York
Production Smuggler
Production Verbatim Studios
Released April 2010


One Show 2011
One Show Branded Content / Single Bronze
One Show Integrated Branding / Integrated Branding Campaign Merit

Credits & Description

Category Branded Content / Campaign
Agency BBDO New York / New York
Client AT&T
Title The Last Text Integrated Campaign
Agency Producer Bob Emerson, Jasmine Batista, Dale Henriques, Melissa Chester
Art Director Brandon Mugar
Creative Director David Lubars, Bill Bruce, Greg Hahn
Director Henry-Alex Rubin, Dan Price
Editor Number Six Edit , Marrian Cho, Geoff Richmond, Mike Elliot
Production Company Smuggler , Verbatim Studios
Writer Adam Reeves