Audi Case study Experience by Zulu Alpha Kilo

Adsarchive » Case study » Audi » Experience

Experience

Pin to Collection
Add a note
Industry Cars, SUV & Four Wheel Drive
Media Case study
Market Canada
Agency Zulu Alpha Kilo
Director Tamir Moscovici
Executive Creative Director Zak Mroueh
Creative Director Shane Ogilvie
Art Director Simon Au
Editor Paul Proulx
Production Industry Films
Production thinkingbox
Released January 2013

Awards

Clio Awards, 2013
Branded Entertainment & Content Live Events Bronze

Credits & Description

Challenge:
Allow consumers to put the road hugging capabilities of the 2013 Audi A4 to the test in a new and unexpected way, while highlighting Audi innovation and precision craftsmanship.
Solution:
A one-of-kind experiential event, putting drivers directly behind the wheel of custom fabricated all wheel drive slot cars in
the heart of Toronto's financial district. Using the world's first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.
Client: Audi Canada
Client: Jennifer Dobbs

Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio