Audi Case study Gone in 5 seconds by Ogilvy Cape Town

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Gone in 5 seconds

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Industry Cars, Sport Cars
Media Case study
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Creative Director Tommy Le Roux, Nicholas Wittenberg, Jonathan Lang
Art Director Benjamin De Villiers
Copywriter Logan Broadley
Account manager Ryan Rabinowitz
Editor David Jackson, Kaif Ahmed
Production REC
Released May 2013


The Loeries Awards 2013

Credits & Description

The new Audi R8 can do 0-100km/h in 3.5 seconds. Ogilvy & Mather, Cape Town noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupe can accelerate.
Category: Automotive
Client: Audi South Africa
Agency: Ogilvy & Mather Cape Town
Production: REC
Country: South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang
Creative Director: Tommy Le Roux
Creative Director: Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editor: David Jackson
Editor: Kaif Ahmed
Account manager: Ryan Rabinowitz