Banana Republic Case study BANANA REPUBLIC by Iris Jakarta, Lowe Jakarta

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BANANA REPUBLIC

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Industry Apparel & Accessories Stores
Media Case study
Market Indonesia
Agency Iris Jakarta
Agency Lowe Jakarta
Executive Creative Director Keat Soh
Creative Director Jeremy Chia, Fajar Kurnia
Art Director Fajar Kurnia, Dafi Alfadila
Copywriter Jeremy Chia
Photographer Jeremy Chia, Fajar Kurnia, Dafi Alfadila
Editor Iman Waskito
Released October 2013

Awards

Cannes Lions, 2014
MEDIA LIONS Media: Digital & Social: Use of Digital Platforms BRONZE
MEDIA LIONS Product & Service: Charities, Public Health & Safety, Public Awareness Messages BRONZE

Credits & Description

SUB CATEGORY : BEST USE OF INTERNET/ONLINE ADVERTISING
COMPANY ENTERING : IRIS WORLDWIDE INDONESIA, JAKARTA
ENTRY TITLE : BANANA REPUBLIC
BRAND : BANANA REPUBLIC
ADVERTISER : BANANA REPUBLIC
PROMO/ADVERTISING AGENCY : IRIS WORLDWIDE, JAKARTA
EXECUTIVE CREATIVE DIRECTOR : KEAT SOH
CREATIVE DIRECTOR : FAJAR KURNIA/JEREMY CHIA
COPYWRITER : JEREMY CHIA
ART DIRECTOR : FAJAR KURNIA/DAFI ALFADILA/TIMOTIUS VICTOR
PRODUCTION COMPANY : IRIS WORLDWIDE, JAKARTA
EDITOR : IMAN WASKITO
PHOTOGRAPHER : FAJAR KURNIA/JEREMY CHIA/DAFI ALFADILA/TIMOTIUS VICTOR
SOUND PRODUCTION COMPANY : IRIS WORLDWIDE, JAKARTA
SPECIAL EFFECTS COMPANY : IRIS WORLDWIDE, JAKARTA
THE BRIEF : TO GET DONATION FOR BANANA REPUBLIC BEYOND JUST THE SURROUNDING NEIGHBORHOOD
THE SOLUTION : WE PUT UP A ROOM AT BANANA REPUBLIC FOR RENT ON AIRBNB;
THE RESULTS : IT GOT PICKED UP BY MAJOR INTERNET SITES AND HAD OVER 6.000 UNIQUE VIEWS; WITHIN THE FIRST WEEK, PEOPLE DONATED OVER US$ 1.000; THE MONEY DONATED HAS GONE TO HELP THE VILLAGERS COPE WITH THE FLOOD.