Batelco Case study The Smart Buses by FP7/BAH, Fortune Promoseven Dubai

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The Smart Buses

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Industry Telecommunications Services, Mobile Communications
Media Case study
Market Bahrain
Agency FP7/BAH
Agency Fortune Promoseven Dubai
Released August 2016

Credits & Description

Media: Online
Brand: Batelco
Country: Bahrain
Geo: United Arab Emirates
Website: http://batelco.com/
Agency: FP7/BAH (A part of McCann Worldgroup) & FP7/DXB (A part of McCann Worldgroup)
Team:
Abdulla Abuidrees - Senior Manager, Marketing and Communications, Batelco
Tarek Miknas – CEO, FP7
Amit Kapoor – Creative Director, FP7
Tahaab Rais – Regional Head of Strategic Planning, FP7
John Fayek – Art Director, FP7
Mohamed Sabra – Senior Account Director, FP7
Salwa Sayed – Account Executive, FP7
Talking Pictures - Production
School buses are supposed to be joyful and safe rides for children.
Every day thousands of children in Bahrain travel on buses to schools and back. But unfortunately, in many cases, school buses in the country have turned into carriers of tragic news as children have died due to causes such as asphyxiation or have gone missing.
The situation has become a legitimate problem in the country. And it has even led to Bahrain’s Prime Minister demanding that safety standards in all school buses need to be enhanced.
Batelco, Bahrain’s leading telecommunications brand and an innovative digital solutions provider, wanted to take on the responsibility to keep children safe in buses.
And created The Smart Buses - a cutting edge IoT (Internet of Things) connected vehicle solution - making school buses safe environments for children. This smart vehicle solution marks a new era in the transportation sector, as it helps address security challenges like safety, mobility, monitoring and the weather.
According to Batelco Bahrain CEO Muna Al Hashemi, this connected vehicle solution is in big demand from school authorities who are very eager to ensure the safety of their students travelling to school by school buses.