Bauducco Case study TOAST-TRAY by ALMAP BBDO Brazil

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Industry Bread
Media Case study
Market Brazil
Agency ALMAP BBDO Brazil
Executive Creative Director Luiz Sanches Jr.
Creative Director Andre Kassu, Marcos Medeiros, Bruno Prosperi
Art Director Andre Nassar
Copywriter Daniel Oksenberg
Released May 2013


Cannes Lions 2013
Outdoor Lions Ambient; Bars, Restaurants & Stores, etc. Bronze

Credits & Description

Type of entry: Ambient
Category: Bars, Restaurants & Stores, etc.
Advertiser: BAUDUCCO
Product/Service: BAUDUCCO TOAST
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros/André Kassu/Bruno Prosperi/Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar

Description of Ambient execution
In order to advertise Bauducco Toast and have it stand out from competitors on supermarket shelves, we created the Bauducco “Toast-Tray”. We turned Styrofoam trays (normally used to preserve cheese and cold cuts) into a surprisingly good communication medium.