BAWADI TIMER by Elephant Cairo for Harvest Foods

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BAWADI TIMER

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Industry Sauces
Media Case study
Market Egypt
Agency Elephant Cairo
Director Ali Reed
Copywriter Maged Nassar
Producer Nancy El Sabbagh
Editor Mohsen Abdelwahab
Production FRAME NATION FILMS
Released February 2013

Awards

Dubai Lynx 2013
Film FOODS SILVER

Credits & Description

Advertiser: HARVEST FOODS
Agency: ELEPHANT
Category: Sweet Foods & Snacks
Creative Director: Ali Ali
Art Director: Ali Ali
Copywriter: Ali Ali
Editor: Mohsen Abdelwahab
Other Credits: Tariq Ali
Cameraman: Zaven Barsoumian
Animation: Zanad
Director: Ali Ali
Editing Company: Azman
Sound Design/Arrangement: Frequency
Agency Producer: Heba Radwan
Creative Director: Maged Nassar
Art Director: Maged Nassar
Copywriter: Maged Nassar
Producer: Nancy El Sabbagh
Director Of Photography: Pierre Mouarkech

Brief Explanation
Halva is an Egyptian local confection, made from sesame and sugar. It takes a while to make a Halva sandwich because it comes in big chunks and you have to chop them up. So this year, Bawadi introduced Halva Spread, which is a lot faster to make as a sandwich.