TWELPFORCE by Crispin Porter + Bogusky Boulder for Best Buy

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TWELPFORCE

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Industry Business equipment & services, Corporate Image
Media Case study
Agency Crispin Porter + Bogusky Boulder
Chief Creative Officer Jeff Benjamin, Rob Reilly, Andrew Keller
Creative Director Evan Fry
Released August 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: BEST BUY
Product/Service: BEST BUY
Chief Creative Officer: Andrew Keller (CP+B)
Chief Creative Officer: Rob Reilly (CP+B)
Chief Creative Officer: Jeff Benjamin (CP+B)
Creative Director: Evan Fry (CP+B)
Group Director, Cultural & Business Insights: Sara Brito (CP+B)
Senior Cognitive Anthropologist: Brent Reichert (CP+B)
Account Director: Jon Balck (CP+B)
Content Management Supervisor: Lynn Harris (CP+B)
Director, Cultural & Business Insights: Dagny Scott (CP+B)
Chief Marketing Officer, U.S. Operations: Drew Panayiotou (Best Buy)