Bic Case study Pay with creativity by Friendship Antwerp

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Pay with creativity

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Industry Stationery
Media Case study
Market Belgium
Agency Friendship Antwerp
Creative Director Dieter Vanhoof, Phil Blondé
Released January 2017

Credits & Description

Category: Office Equipment
Media: Experiential
Brand: BIC
Agency: Friendship
Geo: Belgium
Advertising Agency: Friendship, Antwerp, Belgium
Creative Directors: Phil Blondé, Dieter Vanhoof
Additional Credits: Lina Mertens, Annelies Rosiers, Mallika D’Huys, Sumi Arcos Mina, Lisa Gadeyne
Published: January 2017
Description: Now open. The shop where you pay with money you draw yourself. Get creative, buy cool stuff and celebrate the BIC M10 60th birthday.