Bing Case study BREAKING THE GOOGLE HABIT by J. Walter Thompson New York

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Industry Software & Multimedia Productions, SaaS
Media Case study
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Jeremy Postaer, Kash Sree. Walt Connelly
Released September 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: MICROSOFT
Product/Service: BING
Chief Strategic Officer, North America: Robin Bardolia (JWT)
Executive Creative Director: Jeremy Postaer (JWT)
Co-President, Client Services: Beth Waxman-Arteta (JWT)
Global Planning Director: Jonathan Disegi (JWT)
Business Director: Chris Loeffler (JWT)
Planner: Dylan Viner (JWT)
Executive Creative Director: Walt Connelly (JWT)
Account Manager: Kristen Lohwasser (JWT)
SVP, Online Services Division: Yusuf Medhi (Microsoft)
SVP of Marketing: Mich Matthews (Microsoft)
Chief Creative Officer: Gayle Troberman (Microsoft)
Chief Strategy Officer, Central Marketing Group: David Webster (Microsoft)
GM, OABG Marketing: Danielle Tiedt (Microsoft)
Senior Director, Central Marketing Group: Mike Crowell (Microsoft)
Group Product Marketing Manager, Online Services Division: Natalie Bowman (Microsoft)
Director, WW Strategic Marketing: Alison Worthington (Microsoft)
General Manager, Online Services Division: Eric Hadley (Microsoft)