Biore Case study The Dry Annual Report by Krieg Schlupp

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The Dry Annual Report

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Industry Textile, Manufacturing
Media Case study
Market Switzerland
Agency Krieg Schlupp
Creative Director Benny Goldstein
Art Director Michelle Mancina
Copywriter Patrick Bucher
Released October 2017

Credits & Description

Category: Fashion
Media: Design
Brand: bioRe Foundation
Agency: KSP
Geo: Switzerland
Advertising Agency: KSP Krieg Schlupp Partner, Zurich, Switzerland
Creative Director: Benny Goldstein
Art Director: Michelle Mancina
Copywriter: Patrick Bucher
Overall Responsibility: Uwe Schlupp
Published: October 2017
Description:
The bioRe® foundation is continuously improving the quality of life of farming families in India and Tansania.
Intentionally dry, the annual report is drawing attention to water scarcity and drought - this year’s main topic.
The essence of the report is the cover page: only when the recipient pours water over the cover a hidden message appears. In a symbolical way the donors learn that they are the ones who provide access to drinking water and water for the fields. Furthermore, the design is kept demure, spartanic and thoroughly held in black and white – just the way a dry annual report should be.