AES Eletropaulo Case study Light Post Projectors by Dim&Canzian

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Light Post Projectors

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Industry Publishing, streaming & media
Media Case study
Market Brazil
Agency Dim&Canzian
Director Léo Saito, Marcos Alberti
Creative Director Michele Dim D' Ippolito, Gabriel L. Araujo
Art Director Wanslez Quaresma, Thiago Nabisco Higashi
Editor David Donato
Released June 2013

Credits & Description

How to show importance when you are an electricity supplier company to your customers? Telling stories
São Paulo, May 2013 â Dim&Canzian got a challenge from AES Eletropaulo, a Brazilian electricity supplier company, to increase awareness among its customers. With these purpose the agency created an action called âLight post projector, that invited the community to participate by posting real life stories on the fansite The most touching where chosen to be projected on the ground exactly where they happened. The lamp posts were fitted with magnifying glasses and acetate with printed messages to project large message-containing spotlights on squares, sidewalks, parks, corners etc. Pedestrians walking by were impacted.
âThis new channel has an enormous potential, as it a way of sending safety and consumption messages awareness to our clients.â tells Mirla Maria Vaz Prieto, Press Relationship Manager at AES ELETROPAULO.
âThrough the light we emphasized the importance of the electricity in peoplesâ lives, in a simple, interactive and engaging way.â, says Michele Dim DâIppolito, Chief Creative Officer of Dim&Canzian.
âWe created a new media channel spread in every single corner where street lights areâ explained Marcio Canzian, Chief Media Officer of Dim&Canzian.
The fansite received more than 5,000 stories, the first round happen in a 250k inhabitants city called Barueri in March 2013. 50 stories were exhibited, impacting 30% of the total population. AES Eletropaulo got 1527 requests from other cities applying for the action âThe best stories in life shared through our energyâ.
Category: Publications & media
Client: Black Card Magazine
Agency: Dim&Canzian São Paulo
Production: Marcos Alberti Studio
Country: Brazil
Director: Marcos Alberti
Director: Leo Saito
Director: David Donato
Chief Creative Officer: Michele Dim D' Ippolito
Creative Director: Michele Dim D' Ippolito
Creative Director: Gabriel Araujo
Art Director: Thiago Nabisco Higashi
Art Director: Wanslez Quaresma
Creative Director/ art director: Bruno Salgueiro
Creative Director/ writer: Samuel Segatell
Executive Producer: Murillo Moura
Planner: Samantha Barbieri
Sound: Shuffle Audio
Editor: David Donato
Production Manager: Barbara Benevides Coelho Marques
Chief Media Officer: Marcio Canzian