BMW ACTIVEE - A SOCIAL EXPERIMENT SHAPING THE FUTURE OF MOBILITY by kbs+p New York for BMW

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BMW ACTIVEE - A SOCIAL EXPERIMENT SHAPING THE FUTURE OF MOBILITY

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Industry Cars
Media Case study
Market United States
Agency kbs+p New York
Art Director Andreas Baumert
Copywriter Ash Tavassoli
Production Prologue Pictures
Director Kurt Mattila, Prologue Pictures
Creative Director Anthony Monahan, Marc Hartzman, Faris Yakob
Art Director Lance Parrish
Copywriter Cd Steve Chavez, Will Bright
Producer Brooke Kaylor, Craig Shuster, Kbs
Editor D.j. Webb, R. Auten, O. Hecks, K. Mattila
Released December 2012

Awards

ADC Awards 2012
Integrated Integrated, Campaign Gold

Credits & Description

Client: BMW North America
Agency: Kirshenbaum Bond Senecal + Partners
Account Director: Tom Buontempo, Katie Klumper, David Solomito
Animator: Prologue Pictures, Valins&Co.
Art Director: Andreas Baumert, Lance Parrish
Chief Creative Officer: Ed Brojerdi, Izzy DeBellis
Copywriter: Will Bright, CD, Ash Tavassoli
Country: USA
Creative Director: Marc Hartzman, Faris Yakob, Anthony Monahan
Director: Kurt Mattila, Prologue Pictures
Editor: J. Webb, R. Auten, K. Mattila, O. Hecks
Executive Producer: Alexander Dervin, Prologue Pictures
Head of Production: Dominic Ferro, Dir., Content Prod., kbs+
Line Producer: Brian Hall, Christina Hwang, Producers, Prologue
Producer: Brooke Kaylor, Craig Shuster, kbs+
Production Company: Prologue Pictures
Programmer: D. Strittmatter, Jed McClure
Project Manager: Peter Tierney, Ken Kobel, Tech Producers
Senior Art Director: Peter Mendez
Sound Design: Gabriel Moffat, Sound Mixer, Prologue
Winners' Description:
bmwactivatethefuture.com