M11 result by DraftFCB Moscow for BMW

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Industry Cars
Media Case study
Market Russia
Agency DraftFCB Moscow
Released February 2017

Awards

Red Apple International Advertising Festival 2016
Outdoor advertising Durable goods Shortlist

Credits & Description

Category: Automotive
Media: Experiential
Brand: BMW
Agency: Draftfcb
Geo: Russia
Advertising Agency: Draftfcb, Russia
Published: February 2017
Description: Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program.

The Case study titled M11 result was done by DraftFCB Moscow advertising agency for product: BMW M11 (brand: BMW) in Russia. It was released in Feb 2017.