MINI VALENTINES BLANKETS by Momentum Cairo for MINI

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MINI VALENTINES BLANKETS

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Industry Cars
Media Case study
Market Egypt
Agency Momentum Cairo
Production Production House
Released February 2013

Awards

Dubai Lynx 2013
Craft: Film FILM - CINEMATOGRAPHY BRONZE
Craft: Film FILM - FILM DIRECTION BRONZE

Credits & Description

Client MINI COOPER
Product CAMPAIGN TO DONATE BLANKETS
Entrant MOMENTUM Giza, EGYPT
Type of Entry: Craft: Film
Category: FILM - CINEMATOGRAPHY
Title: MINI VALENTINES BLANKETS
Product/Service: CAMPAIGN TO DONATE BLANKETS
Entrant Company : MOMENTUM Giza, EGYPT
Advertising Agency : MOMENTUM Giza, EGYPT
Production Company : THE HOUSE PRODUCTIONS Cairo, EGYPT
Name Position
Abdelsalam Abdelsalam Executive Creative Director
Mohamed El-Zayat/Ahmed Hafez Younis/ Creative Director
Mohamed El-Zayat/Ahmed Hafez Younis/Mohamed Hamdy Copywriter
Mina Monir Art Director
Heba Radwan Agency Producer
Mohamed Abdel Aziz/Assistant Agency Producer:inas Nagy Account Supervisor
Mohamed El-Ayouti Producer
Mohamed El-Zayat Director
Mohsen Abdel Wahab Editor
Frequency Sound Studio
Hosny Aly Sound Design/Arrangement
Azman Post Production
Tarek Hefny Cameraman
Tarek Hefny Lighting
Aly Fatallah Music
Mohamed El-Zayat/George Azmy Production Designer
Tarek Hefny Cinematographer
Tarek Hefny Director Of Photography
Azman EditingCompany
Brief Explanation:
This is a charity project from Mini Cooper to donate blankets and covers to the underprivileged. Valentine's day has been becoming more and more overrated and much anticipated in Egypt. Teenagers in Egypt spend thousands of Egyptian pounds on Teddy bears on Valentine’s Day alone. Given Mini's target group, we decided to take advantage of this fluffy occasion, take large amounts of Teddy bears and use their cotton and material to make blankets and bed covers as a catalyst for this project. The story is being told from the perspective of a Teddy bear that witnessed this grotesque transformation. The commercial was made to air on TV on Valentine’s Day only.