Boaks Case study A reasonably rebellious launch by ROSETTA

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A reasonably rebellious launch

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Industry Beers and Ciders
Media Case study
Market United States
Executive Creative Director Toni Hess
Art Director Justine Fasciano
Released March 2012


Caples Awards 2012
Other Media Ambient/Guerrilla marketing Bronze
Technique Best art direction Finalist
Campaigns Integrated campaign Finalist
Campaigns Launch campaign Finalist
Direct Mail & Print Print ad Finalist

Credits & Description

Agency: Rosetta
Client: Boaks
Partner, Chief Executive Creative Director: Gary Scheiner
Partner, Executive Creative Director: Toni Hess
Group Creative Director: Jeremy Kinder
Art Directors: Justine Fasciano, Jenn Lau