Boaks Case study A reasonably rebellious launch by ROSETTA

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A reasonably rebellious launch

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Industry Beers and Ciders
Media Case study
Market United States
Agency ROSETTA
Executive Creative Director Toni Hess
Art Director Justine Fasciano
Released March 2012

Awards

Caples Awards 2012
Other Media Ambient/Guerrilla marketing Bronze
Technique Best art direction Finalist
Campaigns Integrated campaign Finalist
Campaigns Launch campaign Finalist
Direct Mail & Print Print ad Finalist

Credits & Description

Agency: Rosetta
Client: Boaks
Partner, Chief Executive Creative Director: Gary Scheiner
Partner, Executive Creative Director: Toni Hess
Group Creative Director: Jeremy Kinder
Art Directors: Justine Fasciano, Jenn Lau