Borjomi Case study The World's Deepest Website (Case Study) by Ogilvy & Mather Kyiv

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The World's Deepest Website (Case Study)

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Industry Water
Media Case study
Market Ukraine
Agency Ogilvy & Mather Kyiv
Released April 2012

Awards

Clio Awards, 2013
Branded Entertainment & Content Digital/Mobile Bronze

Credits & Description

Agency (city): Ogilvy & Mather Ukraine (Kyiv)
Creative Director(s): Alexandra Doroguntsova, Will Rust
Copywriter(s): Evgeniya Dzyubenko
Art Director(s): Taras Dzendrovskii, Dima Lebedev
Agency Producer(s): Irina Pigal
Account Team: Martin Alles, Nina Vasilchenko, Zoriana Kachurak, Victor Ishkov
Producer (FIX Digital ): Victor Firsanov
Production House(s): Umbrella (Case), FIX Digital, Positive Pictures
Description
At present, almost everyone knows that Borjomi mineral water cleanses the body due to its unique composition, which was acquired in the depths of the Georgian mountains. But very few are aware of what its uniqueness mean. So the new Borjomi advertising campaign is devoted to revealing this secret.