Boundary Road Brewery (BRB) Case study Honesty Box Results by Barnes, Catmur & Friends Auckland

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Honesty Box Results

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Industry Alcoholic drinks & Tobacco
Media Case study
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur, Daniel Barnes
Creative Music Producer - Brad Stratton, Rob Longuet-Higgins, Rob Cook
Account manager Nicholas Gallagher
Released May 2013

Credits & Description

Boundary Road Brewery, with the help of Barnes, Catmur & Friends and Sir Winston Churchill, recently ran the Great Kiwi Honesty Test to launch Honesty Box Cider. Consisting of 15 simple questions about honesty, the test was taken by every single person in the known universe, giving us the following results. Now we know how many people have lied for sexual gain, how many have relieved themselves in public pools, and who does online tests simply to get out of work.
Category: Drinks, alcoholic
Client: Boundary Road Brewery
Agency: Barnes, Catmur & Friends Auckland
Production: Barnes, Catmur & Friends
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Rob Longuet-Higgins
Creative: Rob Cook
Creative: Brad Stratton
Head of Art: Crispin Schuberth
Group Account Director: Luke Farmer
Account manager: Nicholas Gallagher
Senior Account Manager: Meredith Maclean
Media Director: Katrina Reinsfield
Media Planner: Beena Dhanji
Client: Ben Shaw
Client: Adam Maxwell