Help Button: Board by AgeIsobar Sao Paulo for Red Cross

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Help Button: Board

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Industry Public Safety, Health & Hygiene
Media Case study
Market Brazil
Agency AgeIsobar Sao Paulo
Creative Director Carlos Domingos
Art Director Cícero Souza, Henrique Mattos, Cristiano Rodrigues
Copywriter Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin, Henrique Zirpoli
Released April 2013

Credits & Description

Advertiser: BRAZILIAN RED CROSS
Agency: AGE ISOBAR
Category: Websites, Microsites & Banners
Advertising campaign: HELP BUTTON
Creative Director: Carlos Domingos (AGE Isobar)
Art Director: Cicero Souza (AGE Isobar)
Art Director: Henrique Mattos (AGE Isobar)
Copywriter: Daguito Rodrigues (AGE Isobar)
Copywriter: Ricardo Porto (AGE Isobar)
Copywriter: Nicholas Bergantin (AGE Isobar)
Art Director: Cristiano Rodrigues (AGE Isobar)
Copywriter: Henrique Zirpoli (AGE Isobar)

Implementation
In partnership with major news websites in Brazil, we developed a the Red Cross Help Button. It was placed right aside the social media buttons on the news about natural disasters. So, people that care had a shortcut to help. By clicking in the Help Button, people were directly lead to Red Cross donation page.

Outcome
In average, 40% of the people who viewed the news that had the Help Button clicked on in.As a result, this summer, Brazilian Red Cross received an amount of donation 30% bigger than the in the last one. And, even now, after the critical period, the donations levels are still 15% higher than before.

Execution
The Help Button was a great achievement for the Brazilian Red Cross. Firming a partnership with some of the bigget news websites means a never-seen-before channel for the institution. And it already helped Brazilian Red Cross raise funds to help victims of the natural disasters that happened in Brazil this summer, such as floods and landslides caused by storms.

Client Brief Or Objective
Everytime a tragedy happens in Brazil, news about it are extensively shared, liked and commented all over social media. When people share, they feel they are already helping. But they could do so much more. Get people that care enough to share the news to help the victims of disasters in a more effective way.