CARLTON DRY DREAMS by Clemenger BBDO Melbourne for Carlton

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CARLTON DRY DREAMS

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Industry Alcoholic drinks & Tobacco
Media Case study
Market Australia
Agency Clemenger BBDO Melbourne
Released August 2011

Credits & Description

Category: Creative Effectiveness
Advertiser: CARLTON & UNITED BREWERIES
Product/Service: CARLTON DRY
Group Marketing Manager: Vincent Ruiu (Carlton & United Breweries)
Senior Brand Manager: Peter Gardner (Carlton & United Breweries)
Assistant Brand Manager: Kate Richmond (Carlton & United Breweries)
Creative Chairman: James McGrath (Clemenger BBDO)
Executive Creative Director: Ant Keogh (Clemenger BBDO)
Senior Creative: Seymour Pope (Clemenger BBDO)
Planning Director: Michael Derepas (Clemenger BBDO)
Planner: Sam Mackisack (Clemenger BBDO)
Head of Client Services: Paul McMillan (Clemenger BBDO)
Account Director: Michael McKeown (Clemenger BBDO)
Sonia Von Bibra: Executive Producer (Clemenger BBDO)
Sevda Cemo: Senior Producer (Clemenger BBDO)
Paul Rees-Jones: Paul Rees-Jones (Clemenger BBDO)