Chevrolet Case study OK Go "Needing/Getting" Music Video by Caviar, Goodby Silverstein & Partners San Francisco

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OK Go "Needing/Getting" Music Video

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Industry Cars
Media Case study
Market United States
Agency Caviar
Director Brian L. Perkins
Copywriter Brian L. Perkins
Producer Ben Somkin, Dave Fridmann
Editor Doug Walker
Agency Goodby Silverstein & Partners San Francisco
Released May 2012

Awards

Clio Awards, 2013
Branded Entertainment & Content Music Gold

Credits & Description

Title: OK GO "NEEDING/GETTING" MUSIC VIDEO
Product/Service: Chevrolet Sonic
Creative Credits
Entrant Company: Goodby Silverstein & Partners, San Francisco
Agency: Goodby Silverstein & Partners, San Francisco
Production Company: Caviar, Los Angeles
Editing Company: Beast, San Francisco
Music Company: Paracadute Recordings
Sound Design Company: Kickstand LA, Los Angeles
Recording Studio: One Union Recording
Co-Chairman/Partner: Jeff Goodby
Goodby Silverstein & Partners, San Francisco
Executive Creative Director/Partner: Jamie Barrett
Goodby Silverstein & Partners, San Francisco
Executive Creative Director/Associate Partner: Hunter Hindman
Goodby Silverstein & Partners, San Francisco
Creative Director/Art Director: Joakim Borgstrom
Goodby Silverstein & Partners, San Francisco
Associate Creative Director/Copywriter: Andrew Bancroft
Goodby Silverstein & Partners, San Francisco
Associate Creative Director/Copywriter: Niklas Lilja
Goodby Silverstein & Partners, San Francisco
Copywriter: Brian L. Perkins
Goodby Silverstein & Partners, San Francisco
Freelance Sr. Producer: Dan Watson
Goodby Silverstein & Partners, San Francisco
Group Account Director: Todd Grantham
Goodby Silverstein & Partners, San Francisco
Group Account Director: Grace Kao
Goodby Silverstein & Partners, San Francisco
Account Manager: Molly McLafferty
Goodby Silverstein & Partners, San Francisco
Account Manager: Noah Polsky
Goodby Silverstein & Partners, San Francisco
Account Manager: Julie Evans
Goodby Silverstein & Partners, San Francisco
Director: Brian L. Perkins
Caviar, Los Angeles
Executive Producer: Michael Sagol
Caviar, Los Angeles
Executive Producer: Jasper Tomlinson
Caviar, Los Angeles
DP: Yon Thomas
Caviar, Los Angeles
Production Designer: Bill Horbury
Caviar, Los Angeles
Line Producer: Luke Ricci
Editor: Doug Walker
Beast, San Francisco
Assistant Editor: Paul Jarolimekproner
Beast, San Francisco
Executive Producer: Jon Ettinger
Beast, San Francisco
Executive Producer: Tracy Coleman
Beast, San Francisco
Producer: Ben Somkin
Beast, San Francisco
Colorist/Finishing: Dave Burghardt
Beast, San Francisco
Producer/Supervising Sound Editor: Kim B. Christensen
Kickstand LA, Los Angeles
Music Supervision, Sound Design and Rerecording Mixer: Damian F. Wagner
Kickstand LA, Los Angeles
Audio Engineer: Joaby Deal
One Union Recording, San Francisco
Producer: Dave Fridmann
Paracadute Recordings
Band: OK Go