China Environment Protection Foundation (cepf) Case study Cancer by Beijing Dentsu Advertising Co.


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Industry Environmental & Animal Issues, Against Cancer
Media Case study
Market China
Agency Beijing Dentsu Advertising Co.
Executive Creative Director Liangyue
Creative Director Archiveli
Art Director Ligang Gao
Copywriter Sunjing
Released December 2012

Credits & Description

With the creative flat of the ashtrays in public smoking areas in Beijing, Dentsu made X-rays of lungs into hollowing boards, and integrate them with ashtrays.
Category: Public interest
Client: China Environmental Protection Foundation
Agency: Dentsu Beijing
Country: China
Executive Creative Director: LiangYue
Creative Director: ArchiveLi
Art Director: LiGang
Copywriter: SunJing