Cloud 9 Case study Cloud 9 by Grey Melbourne, Will O'Rourke

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Cloud 9

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Industry Dairy products & Eggs
Media Case study
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Producer Josh Mullens
Head of Broadcast Sandi Gracin
Agency Will O'Rourke
Released May 2012

Awards

FAB Awards 2013
Branded Content Dairy Products FAB / FABulous Award

Credits & Description

Cloud 9
Category: Branded Content
Sub-Category: Dairy Products
Title: Cloud 9
Client: Cloud 9
Agency: Grey, Melbourne
Award: FAB / FABulous Award

Agency: Grey Melbourne
Title of entry: Cloud 9
Client: Cloud 9 Frozen Yoghurt
Date of campaign: April 2013
In order to launch the new frozen yoghurt, Cloud 9, to a notoriously hard to reach and harder to impress audience of young, urban foodies, the team sent tubs of Cloud 9 premium yogurt ingredients into the stratosphere to test the temperature at which they will freeze and to descend back to Earth as a delicious, frozen treat. This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers. View link to see Cloud 9’s journey:
Visit the website here: http://cloud9frozenyoghurt.com.au/
Credits:
Executive Creative Director: Michael Knox
Creatives: Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Producer: Josh Mullens
Production company: Will O Rourke
Business Director: D’arne Buckley
Strategist: Alice Atherton
Head of Broadcast: Sandi Gracin
Senior Account Manager: Catherine McDonald
Influencer Management: Pop Up Collective