Coca-cola Case study SMALL WORLD MACHINES by Leo Burnett Sydney

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SMALL WORLD MACHINES

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Industry Soft Drinks
Media Case study
Market Australia
Agency Leo Burnett Sydney
Copywriter Andy Dilallo
Producer Stephen Clark
Account Supervisor Katie Nikolaus
Editor Patrick Fileti
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Other Digital Solutions; Other Digital Channels Bronze

Credits & Description

Type of entry: Other Digital Solutions
Category: Other Digital Channels
Advertiser: COCA-COLA
Product/Service: COCA-COLA
Agency: LEO BURNETT SYDNEY, AUSTRALIA
Global Chief Creative Officer: Mark Tutssel (Leo Burnett Chicago)
Chief Creative Officer: Andy Dilallo (Leo Burnett Sydney)
Creative Directors: Grant Mcaloon/Vince Lagana (Leo Burnett Sydney)
Creative Directors: Dave Loew/Jon Wyville (Leo Burnett Chicago)
Art Directors: Justin Carew/Iggy Rodriguez (Leo Burnett Sydney)
Copywriters: Iggy Rodriguez/Justin Carew (Leo Burnett Sydney)
Copywriter: Andy Dilallo (Leo Burnett Sydney)
Designers: Omari Millers/John-Henry Pajak/Dave Mugford (Leo Burnett Sydney/Chicago)
Director - Creative Technology: Chad Mirshak (Leo Burnett Chicago)
Creative Technologists: Brendan Crich/Scott North/Keong Seet (Leo Burnett Sydney)
Executive Producer: Adrian Gunadi (Leo Burnett Sydney)
Producer: Stephen Clark (Leo Burnett Chicago)
Executive Account Director: Bob Raidt (Leo Burnett Chicago)
Account Supervisor: Katie Nikolaus (Leo Burnett Chicago)
Director: Patrick Fileti (Leo Burnett Sydney)
Editor: Patrick Fileti (Leo Burnett Sydney)
2nd Unit Director: Angus Forbes (Leo Burnett Sydney)
Production Company: The Super Group (The Super Group)
Production Company: Highlight Films (Highlight Films)
Music Company: Song Zu (Song Zu)
Brief Explanation
Decades of conflict have divided India and Pakistan. To make a positive impact on the
relationship between these two countries, Coca-Cola wanted to look outside current media
channels and invent a whole new for people to communicate. Coca-Cola developed the world's
first technology of creating a live portal, allowing people to look across the countries' border and
into each other's eyes. Taking it one step further beyond what Skype could have accomplished,
the technology added the physical act of touch, connecting people virtually like never before.
The project's uniqueness comes from the unique and innovative technology, which had to first
be invented to give countries in conflict an opportunity to connect and share an experience
together.