Coca-cola Case study The ofw project by McCann Erickson Manila

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The ofw project

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Industry Soft Drinks
Media Case study
Market Philippines
Agency McCann Erickson Manila
Released April 2012


AME Awards, 2013
Products & Services Corporate AME Silver Medallion
Products & Services Beverages, Non-Alcoholic AME Bronze Medallion
Products & Services Corporate Image AME Bronze Medallion

Credits & Description

Company: McCann Worldgroup
Brand: The Coca-Cola Export Corporation
Title: the ofw project
Talent Credits
Raul M. Castro - Chairman / Chief Creative Officer
Peter Acuna - Executive Creative Director
Berndatte Chincuanco - Managing Partner
Mervin Ignacio - Creative Director
Ting Bongco - Group Account Director
Che Laureano - Associate Creative Director
Anubha Sahasrabuddhe - Marketing Director
Jaideep Kibe - Sparkling Category Director
Franz Decloedt - Group Brand Manager
Rachel Bernardino - Group Brand Manager
Aldous Pagaduan - Producer