Consejo Publicitario Argentino Case study SI NO HACES NADA SOS PARTE by Liebre Amotinada Ideas

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SI NO HACES NADA SOS PARTE

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Industry Public awareness
Media Case study
Market Argentina
Agency Liebre Amotinada Ideas
Released May 2013

Awards

Wave Festival, 2014
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Credits & Description

Título: SI NO HACES NADA SOS PARTE
Agência: Liebre Amotinada
Anunciante: CONSEJO PUBLICITARIO ARGENTINO
Diretor de criação: MARIANO PASIK
Produtor da agência: EUGENIA OTERO
Redator: FEDERICO PREUSCHE
Diretor de arte: JULIO ORTELLAO
Sinopse: Under the slogan "If you do nothing, you're part of it" a communication platform with the famous Argentine rapper Emanero was created. And the result was shocking: more than 100 radio stations broadcasted the song and over 50 open and private TV channels broadcasted the spot. The campaign was viralised by over 2 million people and the case was trend topic in social networks for weeks. But the most important: Awakened awareness in the media and society achieve the enactment of Law 26,892.