Dacia Case study Dacia Sponsor Day - The Split by Publicis Consultants

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Dacia Sponsor Day - The Split

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Industry Cars
Media Case study
Market Italy
Agency Publicis Consultants
Director Gigi Piola
Creative Director Bruno Bertelli, Pietro Maestri, Flavio Mainoli, Cristiana Boccassini, Paolo Cesano
Copywriter Francesco Martini
Producer Federico Salvi
Account Supervisor Simona Vitale
Digital Creative Director Massimo Guerci
Editor Fabrizio Squeo Agency Producer
Released April 2015

Awards

Cannes Lions, 2015
PR PRACTICES & SPECIALISMS: SPONSORSHIP BRONZE
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: SPONSORSHIP OR PARTNERSHIP CAMPAIGNS BRONZE

Credits & Description

Client: Renault Italia
Agency: Publicis Consultants Italia 2015
ENTRANT COMPANY: PUBLICIS CONSULTANTS ITALIA
PR PRACTICES & SPECIALISMS SPONSORSHIP
General Manager: Alessandro Paoletti (Publicis Consultants Italia)
Art Directors: Alexandra Todero, Cecilia Moro (Publicis Italy)
Creative Director: Bruno Bertelli (Publicis Italy)
Creative Director: Cristiana Boccassini (Publicis Italy)
Advertising And Crm Manager: Elisabeth Leriche (Renault Italia)
Account Executive: Fabrizio Francioni (Publicis Consultants Italia)
Producer: Federico Salvi (Bedeschifilm)
Director: Gigi Piola ()
Digital Art Director: Giorgio Luchetti (Publicis Italy)
Digital Creative Director: Massimo Guerci (Publicis Italy)
Account Supervisor: Simona Vitale (Publicis Consultants Italia)
Art Buyer: Stefano Gruarin (Miracle)
Advertising And Crm Executives: Cristina Buffone, Daniele Reggi (Renault Italia)
Creative Production Photographer: Daniele Testa (Mandala)
Editor: Fabrizio Squeo ()
Copywriter: Francesco Martini (Publicis Italy)
Agency Producer: Giulia Atzori (Miracle)
Corporate Communication Manager: Paola Repaci (Renault Italia)
Communication Manager: Pierfrancesco Frosini (OMD)
Client Service Team: Simona Coletta, Benedetta Virga, Sathya Weerasinghe (Publicis Italy)