Sompo Case study Prayer For Good [image] by Hakuhodo Jakarta

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Prayer For Good [image]

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Industry Insurance
Media Case study
Market Indonesia
Agency Hakuhodo Jakarta
Chief Creative Officer Hoh Woon Siew
Executive Creative Director Chow Kok Keong
Creative Director Ahmad Ridwan Fitri
Art Director Chow Kok Keong, Loo Kok Seng, Fajar Nf, Joshua Prakasa
Copywriter Chow Kok Keong, Irsyad Sidharta
Production Masterpiece Film
Released October 2016


Promo Lotus Ambient Promotion: Small Scale Bronze
Direct Lotus Low Budget Mailer Bronze

Credits & Description

Company Entering: Hakuhodo Indonesia, Jakarta
Brand: Dengue Prevention Activation Campaign
Advertiser: Sompo (Insurance)
Agency: Hakuhodo Indonesia, Jakarta
Chief Creative Officer: Hoh Woon Siew
Executive Creative Director: Chow Kok Keong
Creative Director: Ahmad Ridwan Fitri
Copywriter: Chow Kok Keong/Irsyad Sidharta
Art Director: Chow Kok Keong/Kok Seng/Fajar Nf/Joshua Prakasa
Designer: Yohoki Ovick
Account Director: Ken Horinouchi/Rafiga
Strategic Planning Director: Farhana Eldini Devi Attamimi
Agency Producer: Sunyoto H.P./M. Ade Syamputra
Film Production Company: Masterpiece Film, Jakarta
D.O.P/Cinematographer: Beny Kadarhariarto/Fajar Nf
Post-Production Company: Masterpiece Film, Jakarta
The Brief:
Bali, A Beautiful Tropical Island In Indonesia. 90% Of The Population Practices Hinduism. Praying Is A Common Practice. Devotees Pray Every Morning, Noon And Evening. Unfortunately, The Hot And Humid Weather In Bali Creates Potential Breeding Grounds For Mosquitoes In Many Sites Of The Island. 9826 Of Dengue Cases Were Reported In 2015, And Killed 27 People. Sompo Insurance Wanted To Help.
The Strategy:
Praying Is A Common Practice In Bali. Devotees Pray Every Morning, Noon And Evening. Flowers, Burning Incense And Offerings Are Never Out Of Sight. We See Them On The Streets, Houses, Schools And Often, Under Big Trees Across This Beautiful Island. Our Strategy - We Turned Daily Prayers Into A Life Saving Act.
The Execution:
A Simple Step Was Taken By Just Adding An Extra Ingredient During The Making Of Incense. Citronella Oil, The Oil Has Been Proven To Be An Effective Mosquito Repellent Since Decades Ago. We Soaked The Incense Into Citronella Oil And Let Them Dry Before Using. This Special Incense Was Then Distributed To The People For Good. During Prayers, People Burn This Special Incense. The Smell Of The Citronella Oil Spread Through The Places Day And Night, Making Homes And Common Places A Dengue Free Zone. Now, Everyone Can Be A Lifesaver By Just Practicing Their Daily Ritual.
The Result:
There Are Less Mosquitos At Homes And Public Places, Number Of Dengue Cases Drop Significantly. Now, Their Prayers Not Only Wish For Good Health And Happiness, But Literally Bring Good Health And Happiness To Their Loved Ones And The People Around Them. This Is What Hinduism Is All About - Love And Selflessness.