Digi Telecommunications Case study Corporate Social Responsibility: Distracting Thumb by Naga DDB Kuala Lumpur

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Corporate Social Responsibility: Distracting Thumb

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Industry Charities, Foundations, Volunteers
Media Case study
Market Malaysia
Agency Naga DDB Kuala Lumpur
Executive Creative Director Alvin Teoh, Theerapol Tim Koomsorn
Art Director Tan Yee Kiang
Copywriter Chan Woei Hern, Azeril Johari
Designer Ka-Kin Mah, Kweekeak Lee
Released January 2015

Credits & Description

To reinforce responsible smartphone usage, we want to remind everyone about the dangers of texting while driving. The large thumb flyer acts as a dramatic pre-drive reminder that demonstrates how texting while driving binds one from the full view of the road.Agency: Naga DDB Malaysia
Category: Public services & utilities
Client: Digi Telecommunications
Brand: Digi
Media: DM
Agency: Naga DDB Malaysia
Country: Malaysia
Executive Creative Director: Alvin Teoh
Executive Creative Director: Theerapol Koomsorn
Art Director: Tan Yee Kiang
Art Director: Kweekeak Lee
Copywriter: Azeril Johari
Copywriter: Chan Woei Hern
Designer: Mah Ka Kin
Designer: Kweekeak Lee