Dove Case study SPEAK BEAUTIFUL by Mindshare, Mindshare New York

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SPEAK BEAUTIFUL

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Industry Skin Care
Media Case study
Market United States
Agency Mindshare
Director Laura Powers
Agency Mindshare New York
Released May 2015

Awards

Cannes Lions, 2015
MEDIA MEDIA: DIGITAL & SOCIAL: USE OF SOCIAL PLATFORMS SILVER

Credits & Description

Festival: Media: Media: Digital & Social: Use of Social Platforms
Awards: Silver
Advertiser: UNILEVER
Agency: MINDSHARE
Geo: USA
Managing Director, Communications Planning: Andy Heath(Mindshare New York)
Director, Skin Cleansing: Jennifer Bremner(Unilever)
Managing Director, National Television: Matthew Denerstein(Mindshare New York)
Associate Director, Planning: Anne Balestrieri(Mindshare New York)
Managing Director, Invention Studio: Cindy Gustafson(Mindshare New York)
Associate Brand Manager, Dove: Dolores Assalini(Unilever)
Director, Social Strategy: Joey-Lyn Addesa(Mindshare New York)
Director, Planning: Laura Powers(Mindshare New York)
Managing Director, Planning: Melissa Coffas(Mindshare New York)
Brand Manager, Dove: Sara Hansen(Unilever)
Executive Director, National Television: Shari Cohen(GroupM)
Director, Integrated Marketing: Theresa McDonnell(Unilever)
Managing Director, Communications Planning: Andy Heath(Mindshare New York)
Director, Skin Cleansing: Jennifer Bremner(Unilever)
Managing Director, National Television: Matthew Denerstein(Mindshare New York)
Associate Director, Planning: Anne Balestrieri(Mindshare New York)
Managing Director, Invention Studio: Cindy Gustafson(Mindshare New York)
Associate Brand Manager, Dove: Dolores Assalini(Unilever)
Director, Social Strategy: Joey-Lyn Addesa(Mindshare New York)
Director, Planning: Laura Powers(Mindshare New York)
Managing Director, Planning: Melissa Coffas(Mindshare New York)
Brand Manager, Dove: Sara Hansen(Unilever)
Executive Director, National Television: Shari Cohen(GroupM)
Director, Integrated Marketing: Theresa McDonnell(Unilever)