Ebay Case study BUILT by Venables Bell & Partners

Adsarchive » Case study » Ebay » BUILT

BUILT

Pin to Collection
Add a note
Industry Online Auction
Media Case study
Market United States
Agency Venables Bell & Partners
Executive Creative Director Paul Venables, Will Mc Ginness
Creative Director Lee Einhorn Venables Bell
Art Director Brad Kayal
Copywriter Brad Phifer
Editor Matt Odom
Released May 2013

Awards

Cannes Lions 2013
Cyber Lions Websites & Microsites; Retail & E-Commerce, including Restaurants Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Retail & E-Commerce, including Restaurants
Advertiser: EBAY
Product/Service: MOTORS
Agency: VENABLES BELL & PARTNERS San Francisco, USA
Executive Creative Director: Paul Venables (Venables Bell & Partners)
Executive Creative Director: Will Mc Ginness (Venables Bell & Partners)
Creative Director: Lee Einhorn (Venables Bell & Partners)
Art Director: Brad Kayal (Venables Bell & Partners)
Copywriter: Brad Phifer (Venables Bell & Partners)
Interactive Art Director: Angie Mc Donald (Venables Bell & Partners)
Director Of Integrated Production: Craig Allen (Venables Bell & Partners)
Director Of Interactive Production: Manjula Nadkarni (Venables Bell & Partners)
Live Action Producer: Therese Vreeland (Venables Bell & Partners)
Print And Art Producer: Jacqueline Fodor (Venables Bell & Partners)
Interactive Producer: Christina Nickas (Venables Bell & Partners)
Director Of Experience Design: Aiden Bordner (Venables Bell & Partners)
Director Of Creative Technology: Aaron Clinger (Venables Bell & Partners)
Director Of Research And Analytics: Jeff Burger (Venables Bell & Partners)
Production Manager: Brett Adkins (Source Interlink Media)
Director Of Photography: Clint Stringfellow (Source Interlink Media)
Editor: Matt Odom (Source Interlink Media)
3D Development Partner: Shawn Myers (Artifact)
3D Artist: Daniel Duncan (Lumberyard)
Trailer Editor: Steve Courtney (Lumberyard)
Brief Explanation
The eBay "BUILT" platform for eBay Motors challenged four garages to compete against each other to build an amazing vehicle (purchased from eBay) from scratch, using only parts bought on eBay Motors. The transformed cars were then auctioned off for charity, raising over $100,000.