Eizo Case study EIZO: Pin-up Calendar 2010 by Butter.

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EIZO: Pin-up Calendar 2010

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Industry Business equipment & services, Corporate Image
Media Case study
Market Germany
Agency Butter.
Creative Director Matthias Eickmeyer
Art Director Nadine Schlichte
Copywriter Reinhard Henke
Released June 2010


Epica Awards 2010
Press Medical Products Gold

Credits & Description

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke