EIZO: Pin-up Calendar 2010 by Butter. for Eizo

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EIZO: Pin-up Calendar 2010

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Industry Business equipment & services, Corporate Image
Media Case study
Market Germany
Agency Butter.
Creative Director Matthias Eickmeyer
Art Director Nadine Schlichte
Copywriter Reinhard Henke
Released June 2010

Awards

Eurobest 2010
Design Calendars Bronze

Credits & Description

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.

Advertising Agency: Butter, Berlin/Duesseldorf, Germany
Creative Director: Matthias Eickmeyer
Art Director: Nadine Schlichte
Illustrator/CGI: Carsten Mainz
Copywriter: Reinhard Henke