Panasonic Case study Panasonic Energy Saving Lamp by Scholz & Friends Berlin

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Panasonic Energy Saving Lamp

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Industry Household maintenance & pet products
Media Case study
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Art Director Walter Ziegler Serviceplan
Copywriter Michael Schoepf Serviceplan
Released May 2012


London International Awards 2012
Package Design Home Products Silver Winner

Credits & Description

Entrant: Scholz & Friends, Berlin
Panasonic Energy Saving Lamp
Corporate Name of Client: Panasonic Marketing Europe GmbH
Client Account Director: Salvatore Amato
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Michael Winterhagen/Nils Busche
Copywriter: Michael Schoepf
Art Director: Walter Ziegler
Art Buyer: Kirsten Rendtel
Print Agency Producer: Franziska Ibe
Description of the Project
Oojective: Increase the sales of eco-friendly Panasonic energy saving lamps.
Concept: We need to convince the customer of the sustainability of the product. Therefore, we developed a packaging which does not end up in the garbage, but as a colorful lampshade on the ceiling. With designs on which nature – in the truest sense – celebrates the eco friendliness of the customer.
Target Audience: Consumers with ecological awareness.