Panasonic Case study Panasonic Energy Saving Lamp by Scholz & Friends Berlin

Adsarchive » Case study » Panasonic » Panasonic Energy Saving Lamp

Panasonic Energy Saving Lamp

Pin to Collection
Add a note
Industry Household maintenance & pet products
Media Case study
Market Germany
Agency Scholz & Friends Berlin
Executive Creative Director Matthias Spaetgens
Art Director Walter Ziegler Serviceplan
Copywriter Michael Schoepf Serviceplan
Released May 2012

Awards

London International Awards 2012
Package Design Home Products Silver Winner

Credits & Description

Entrant: Scholz & Friends, Berlin
Panasonic Energy Saving Lamp
Corporate Name of Client: Panasonic Marketing Europe GmbH
Client Account Director: Salvatore Amato
Agency: Scholz & Friends, Berlin
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Michael Winterhagen/Nils Busche
Copywriter: Michael Schoepf
Art Director: Walter Ziegler
Art Buyer: Kirsten Rendtel
Print Agency Producer: Franziska Ibe
Description of the Project
Oojective: Increase the sales of eco-friendly Panasonic energy saving lamps.
Concept: We need to convince the customer of the sustainability of the product. Therefore, we developed a packaging which does not end up in the garbage, but as a colorful lampshade on the ceiling. With designs on which nature – in the truest sense – celebrates the eco friendliness of the customer.
Target Audience: Consumers with ecological awareness.