ABO by Ogilvy & Mather Shanghai for Estate

ABO

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Industry Business equipment & services, Corporate Image
Media Case study
Market China
Agency Ogilvy & Mather Shanghai
Executive Creative Director Dirk Eschenbacher, Francis Wee
Creative Director Rocky Hao
Art Director Fiona Chen
Copywriter Martin Latham, Ray Hao, Elaine Jin
Production Point Blank
Released May 2012

Awards

Clio Awards, 2013
Content and Contact - Bronze

Credits & Description

Title: ABO
Product/Service: Estate
Creative Credits
Entrant Company: Ogilvy & Mather Advertising, Shanghai
Agency: Ogilvy & Mather Advertising, Shanghai
Production Company: Pointblank, London
Sound Design Company: Amber, London
Chief Creative Officer: Graham Fink
Ogilvy & Mather Advertising, Shanghai
Executive Creative Director: Francis Wee
Ogilvy & Mather Advertising, Shanghai
Creative Director: Fiona Chen
Ogilvy & Mather Advertising, Shanghai
Art Director: Fiona Chen
Ogilvy & Mather Advertising, Shanghai
Copywriter: Martin Latham
Ogilvy & Mather Advertising, Shanghai
Account Director: Larry Jin
Ogilvy & Mather Advertising, Shanghai
Executive Creative Director: Dirk Eschenbacher
Ogilvy & Mather Advertising, Beijing
Head of Copy: Kweechee Lam
Ogilvy & Mather Advertising, Beijing
Creative Director: Rocky Hao
Ogilvy & Mather Advertising, Shanghai
Group Creative Director: Thomas Zhu
Ogilvy & Mather Advertising, Shanghai
Copywriter: Elaine Jin
Ogilvy & Mather Advertising, Shanghai
Senior Art Director: Stephen Zhong
Ogilvy & Mather Advertising, Shanghai
Copywriter: Ray Hao
Ogilvy & Mather Advertising, Beijing