Etrade Case study FIRST CLASS by Grey New York

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FIRST CLASS

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Industry Banking & Financial Services
Media Case study
Market United States
Agency Grey New York
Creative Director Rob Baiocco, Paul Behnen
Art Director Garrett Dafferner
Producer Kimberly Kietz
Released September 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: ETRADE
Product/Service: FINANCIAL
Chief Creative Officer: Tor Myhren (Grey NY)
Creative Director: Paul Behnen (Grey NY)
Creative Director: Rob Baiocco (Grey NY)
Writer: Michael Lichter (Grey NY)
Art Director: Garrett Dafferner (Grey NY)
Director of Broadcast Production: Bennett McCarroll (Grey NY)
Group Executive Producer: James McPherson (Grey NY)
Producer: Kimberly Kietz (Grey NY)
SVP Account Director: Jon Holding (Grey NY)
Account Executive: Catherine Borod (Grey NY)
Account Executive: Alissa Sheely (Grey NY)
Account Executive: Noah Levine (Grey NY)
Director of Project Management: Joanne Peters (Grey NY)
Project Manager: Lia Armatas (Grey NY)
Planner: Oliver Gibson (Grey NY)