European Commission Case study This is how quit smoking with Barça works by Saatchi & Saatchi Brussels

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This is how quit smoking with Barça works

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Industry Public awareness
Media Case study
Market Belgium
Agency Saatchi & Saatchi Brussels
Released June 2012

Awards

EACA Care Awards 2013
Government Bodies & Related Organisations Government Bodies & Related Organisations Winner

Credits & Description

Title "This is how quit smoking with Barça works"
Agency Saatchi & Saatchi Brussels
City Bruxelles
Campaign Quit Smoking with Barca
Advertiser European Commission & FC Barcelona
Brand European Commission & FC Barcelona
Business Sector Anti-Drug/Alcohol/Tobacco Message
Story
"Quit Smoking With Barça" is a joined initiative between the European Commission and FC Barcelona aiming to help European football fans to quit smoking. At the heart of the campaign is the FCB iCoach: a free digital health coach that provides tailored guidance and support straight from the mouths of Barça players, coaches and staff. From the cook to the president, from the fitness coach to the marketing manager, from the club doctor to star players like Iniesta, Xavi and Puyol: the whole club gives its best to help you quit smoking.
Tagline Quit smoking with Barça
Type Case Study