Sounds Of Story Time [video] by TBWA Kuala Lumpur for Eveready

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Sounds Of Story Time [video]

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Industry Batteries
Media Case study
Market Malaysia
Agency TBWA Kuala Lumpur
Creative Group Head Lee Tak Shune
Executive Creative Director Vj Anand
Creative Director Maharis Azman
Art Director Julian Yap
Copywriter Ferhan Faidzan
Designer Faridz Husaini, Hadi Muslim, Sam Lai, Tay Shen Thuu
Released October 2015

Awards

Asia Pacific Advertising Festival (AdFest) 2016
Promo Lotus Best Use Of Other Digital Media Bronze

Credits & Description

Company Entering: Tbwa\Kuala Lumpur Sdn Bhd, Kuala Lumpur
Entry Title: Sounds Of Story Time
Brand: Eveready
Advertiser: Energizer Malaysia Sdn Bhd
Agency: Tbwa\Kuala Lumpur, Kuala Lumpur
Chief Creative Officer: Saad Hussein
Executive Creative Director: Vj Anand
Creative Director: Maharis Azman
Creative Group Head: Shune
Copywriter: Ferhan Faidzan
Art Director: Julian Yap
Programmer: Joshua Rondilla
Designer: Faridz Husaini/Sam Lai/Tay Shen Thuu/Hadi Muslim
Account Director: Loh Mun Yee
Account Executive: Lee Xin Yi
Sound Production Company: Canang Studio, Kuala Lumpur
Sound Studio Producer: Munirah Razali
Music Composer: Kay
Music Arranger: Shah Haron
The Strategy: We Wanted To Change The Way Stories Were Told Simply By Adding A New Dimension To Story Time. Through The Power Of Sound, We Melded Mobile Technology With The Traditional Art Of Storytelling, And Created A Way For Childrens Storybooks To Come Alive.
The Execution: Inspired By The Hands-On Interactions Of Evereadys “Sang Kancil Cari Cahaya” Interactive Storybook, Sounds Of Story Time Is A Mobile Web App That Enhances Story Time With Background Music And Sound Effects Right At The Storytellers’ Fingertips. Specially Composed Music And Sound Effects Give Life To All Kinds Of Stories, Making Every Page More Fun And Engaging For Both The Storyteller And Their Little Listeners. It Opens Up A New, Yet Familiar Way For Todays Families To Bond, And Experience Stories In A New Light.
The Result: As Part Of Evereadys Book Of Play, A Shadow Play Storybook For Children, The Sounds Of Story Time Mobile Web App Opens Up A New, Yet Familiar Way For Todays Parents And Their Little Listeners To Bond, And Experience Stories In A New Light. Thats How We Created A New Reason To Buy Eveready Torchlights, Using Light, Shadow And Sound To Light Up A Childs Imagination, And Bring Families Closer Together.