Faktum Hotels by Forsman & Bodenfors Gothenburg for Faktum

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Faktum Hotels

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Industry Hotels & Resorts, Charities, Foundations, Volunteers
Media Case study
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Production Thomson Interactive Media
Released March 2013

Awards

Eurobest 2013
Promo & Activation CHARITIES, PUBLIC HEALTH & SAFETY & PUBLIC AWARENESS MESSAGES Bronze

Credits & Description

Client: Faktum, Charity
URL: http://entries.se/e/faktum/faktumhotels/
Agency (& City): FORSMAN & BODENFORS, GOTHENBURG
Copywriter(s): Martin Rinqvist
Art Director(s): Staffan Forsman, Staffan Lamm
Photographer(s): Håkan Ludwigsson
Production Company (& City): Thomson Interactive Media, SKELLEFTEÅ, Factory F&B, GOTHENBURG
Agency Producer(s): Stefan Thomson
ACCOUNT MANAGER: Åsa Pedersen, Linda Tiderman
Advertiser's Supervisor: Åse Henell, Sara Erkhagen
Short explanation
Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.
We have chosen ten of the places where they might spend the night ' and made it possible for you to book them. Just like any hotel.
You can book one for yourself, or as a gift for somebody else. Either way the money goes to our work for homeless and socially vulnerable people.
Description
Gothenburg has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some sleep in the open air.
We have chosen ten of the places where they might spend the night ' and made it possible for you to book them. Just like any hotel.
You can book one for yourself, or as a gift for somebody else. Either way the money goes to our work for homeless and socially vulnerable people.