90 Years Anniversary by Impact BBDO Beirut for Fransabank

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90 Years Anniversary

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Industry Banking & Financial Services
Media Case study
Market Lebanon
Agency Impact BBDO Beirut
Executive Creative Director Walid Kanaan
Creative Director Nancy Timani
Art Director Karen Bruinsma
Released December 2011

Awards

Mena Cristal Awards 2012
Corporate & PR Financial & Economic campaign Sapphire

Credits & Description

Fransabank new "90 Years" Anniversary TVC revealed extracts from almost a century of Lebanon's history where Fransabank was a solid witness on the nation's major milestones and in many times was even an important contributor to its restoration and a support to its development and growth. The film's main heroine is a young girl who witnesses Fransabank's journey - then known as "Crédit Foncier d'Algérie et de Tunisie (CFAT) - throughout its inception in Allenby Street back in 1921. In just few seconds, the advertisement summarizes a selection of events, that marked the collective Lebanese memory, a series of events that translate Fransabank's vision to always look towards a bright tomorrow full of achievements, with a young spirit; driving the Bank towards continuous and evolving innovation and development.
FINANCIAL & ECONOMIC CAMPAIGNS // SAPPHIRE
Campaign: 90 Years
Advertiser: Fransabank
Agency: Impact BBDO Beirut
Country: Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Art Director: Karen
Aznavourian Copywritter: Miriam Jbeili