Fundacion Favaloro Case study THE SALT YOU CAN SEE by Grey Buenos Aires

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THE SALT YOU CAN SEE

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Industry Charities, Foundations, Volunteers
Media Case study
Market Argentina
Agency Grey Buenos Aires
Director Martin Levi
Executive Creative Director Lisandro Grandal, Diego Medvedocky
Creative Director Diego Gueler Montero, Sebastian Graccioli
Art Director Florencia Loda
Copywriter Facundo Martinelli
Released May 2015

Awards

Cannes Lions, 2015
PROMO AND ACTIVATION PRODUCT & SERVICE: COMMERCIAL PUBLIC SERVICES, INCLUDING HEALTHCARE & MEDICAL GOLD
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: USE OF AMBIENT IN A PROMOTIONAL CAMPAIGN: SMALL SCALE GOLD
PROMO AND ACTIVATION USE OF PROMO & ACTIVATION: PRODUCT LAUNCH/RE-LAUNCH OR MULTI-PRODUCT PROMOTION SILVER
PR SECTORS: HEALTHCARE & WELLBEING BRONZE

Credits & Description

Festival: PR: Sectors: Healthcare & Wellbeing
Awards: Bronze
Advertiser: FUNDACIÓN FAVALORO
Agency: GREY ARGENTINA
Geo: Argentina
Advertiser Supervisor: ALEJANDRA MARINO (FUNDACIÓN FAVALORO)
Account Director: CECILIA DE LA FUENTE (Grey Argentina)
Executive Creative Director: DIEGO MEDVEDOCKY (Grey Argentina)
Agency Producer: GUIDO URRUTIA (Grey Argentina)
Executive Producer: IONI BORISONIK (Oruga Cine)
Agency Producer: PATRICIO BROWNE (Grey Argentina)
Creative Director: SEBASTIÁN GRACCIOLI (Grey Argentina)
Agency Producer: SERGIO BONAVIA (Grey Argentina)
DIGITAL PROJECT MANAGER: AYELEN PRIVATO (Grey Argentina)
Creative Director: DIEGO GUELER MONTERO (Grey Argentina)
Account Executive: ESTEFANÍA PRIETO (Grey Argentina)
Copywriter: FACUNDO MARTINELLI (Grey Argentina)
Art Director: FLORENCIA LODA (Grey Argentina)
VP CLIENT SERVICE: FLORENCIA PEREYRA (Grey Argentina)
Director: MARTIN LEVI (Oruga Cine)