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Industry Insurance
Media Case study
Market Netherlands
Agency Ogilvy & Mather Amsterdam
Director Roel Welling
Art Director Bart Te Riele
Producer Bas Welling
Executive Creative Director Darre Van Dijk En Piebe Piebenga
Designer Bas Derks
Released May 2013

Awards

Cannes Lions, 2015
CREATIVE EFFECTIVENESS CREATIVE EFFECTIVENESS BRONZE
Eurobest 2013
Branded Content & Entertainment BEST USE OR INTEGRATION OF USER-GENERATED CONTENT Gold
Media FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES Bronze
Promo & Activation FINANCIAL SERVICES, COMMERCIAL PUBLIC SERVICES, BUSINESS PRODUCTS & SERVICES Bronze
Epica Award 2013
Branded Content Social Networks BRONZE
Caples Awards, 2013
Campaigns Interactive campaign Silver
Campaigns Promotional/activation effort Silver
Other Media Content marketing Bronze
Cannes Lions 2013
Media Lions Best Integrated Campaign; Best Use of Integrated Media Grand Prix
Media Lions Product & Service; Corporate Image & Information Silver
Promo and Activation Lions Product & Service; Financial Products & Services Silver

Credits & Description

The Case study titled WHY WAIT UNTIL IT'S TOO LATE? [video] was done by Ogilvy & Mather Amsterdam advertising agency for product: FUNERAL INSURANCE COMPANY DELA (brand: DELA) in Netherlands. It was released in May 2013.
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