Gandhi Bookstores Case study READ AGAINST ALL ODDS by Ogilvy & Mather Mexico

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READ AGAINST ALL ODDS

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Industry Book store
Media Case study
Market Mexico
Agency Ogilvy & Mather Mexico
Creative Director Agustín Vélez
Art Director Gabriel Martíinez, Gabriel Martínez-Démian Nájera
Copywriter David Sánchez Zacarías
Account Supervisor Maria Del Pilar Troconis
Released September 2012

Credits & Description

Category: Creative Effectiveness
Advertiser: GANDHI BOOKSTORES
Product/Service: BOOKSTORE
VP and Creative Services Director: José Montalvo (Ogilvy México)
General Creative Director: Miguel Angel Ruiz (Ogivy México)
Creative Director: Agustín Vélez (Ogivly México)
Head of Planning: Javier Macías (Ogilvy México)
Marketing Director: Alberto Achar (Gandhi Bookstores)
Account Director: Paola Mayoral (Ogilvy México)
Art Director: Gabriel Martíinez (Ogilvy México)
Art Director: Demián Nájera (Ogilvy México)
Copywriter: David Sánchez Zacarías (Ogilvy México)
Account Supervisor: Pilar Troconis (Ogilvy México)
Head of Art: Iván Carrasco (Ogilvy México)
Production Director: Juan Pablo Osio (Ogilvy México)
Media Planner: Elías Ramírez (Mindhsare México)
Media Planner: Angel Mier (Mindshare México)
Media Planner: Maribel Lara (Mindshare México)