My favorite cafe - GEORGIA Vending Machine App by Dentsu Inc. Tokyo for Georgia

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Industry Non-alcoholic drinks, Vending Machines
Media Case study
Market Japan
Agency Dentsu Inc. Tokyo
Director Fumio Shiosaka, Ayumu Sanai, Megumi Shimokawa
Creative Director Norifumi Adachi, Yujiro Kaizawa
Art Director Seishi Ono
Copywriter Hokuto Miura, Ryuta Moniwa, Tomokazu Yamamoto, Mihoko Irie
Production TYO Inc
Production Tyo Id Division
Released February 2014

Credits & Description

Japanese "canned coffee" brand GEORGIA is mostly purchased at vending machines. But in Japan, vending machines are a sight all too familiar. How can we make our experience using vending machines a special one? Solution: A mobile app that enables the intimate interaction between "man" and "vending machine". Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. The cafe owner will send you a message when you are close to the vending machine. The more you visit the vending machine, the more intimate you become with the cafe owner. Agency Dentsu, Tokyo
Category: Drinks, non-alcoholic
Brand: Coca-Cola (Japan) Company, Limited.
Agency: Dentsu Inc., Tokyo
Country: Japan
Japanese "canned coffee" brand GEORGIA is mostly purchased at vending machines. But in Japan, vending machines are a sight all too familiar. How can we make our experience using vending machines a special one?
Solution: A mobile app that enables the intimate interaction between "man" and "vending machine". Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. The cafe owner will send you a message when you are close to the vending machine. The more you visit the vending machine, the more intimate you become with the cafe owner.
Category: Drinks, non-alcoholic
URL: http://interactive-salaryman.com/pieces/georgia_mfc/
Client: Coca-Cola (Japan) Company, Limited.
Agency: Dentsu Inc., Tokyo
Production: TYO inc. / ID Division.
Country: Japan
Campaign file: Download campaign file
Creative Director: norifumi adachi , yujiro kaizawa
Copywriter: tomokazu yamamoto, ryuta moniwa, mihoko irie, hokuto miura
Art Director: seishi ono
Agency Producer: kosuke hayashi
Illstrator: kimiaki yaegashi
Planner: yasuhiro tsuchiya, yusaku wakazono, yuya tanaka, hokuto miura
Other: Designer: naoyuki tamura, daisuke kihara, tamae kawamura
Director : fumio shiosaka, ayumu sanai, megumi shimokawa
Cinematographer: amana inc., hirotaka takada
Production Producer: daisuke kobayashi, eisaku miyashita , soichiro kawano , tetsuya hashimoto , nao taguchi, masayuki nakata
Gaffer: masao kato
Sound Designer: naoki takahashi, akihiko miyara
Production Designer: Concept Conception inc.
Product Designer:Sanko System Co.,Ltd., Developer:1-10 design inc., IRKA, Trymore inc., Zun System Corp., masaaki kawata, Technical Director:takaaki ishizawa, Production Manager:naho taguchi, sou yamagishi, kenji ichihara, Equipment:toshiyuki ichihara, masatoshi aikawa, Video Engineer: tetsu miura, Art Designer: keiji yoshinuma, Casting: katsumi kanno, Coordinator: shinji ito, Stylist: keiko aiba, Hairmake:saori kato, Video Editor:chiaki matsumoto, yuji amano, Mix: yu mitamura, Colorist: yoshiro kamei, CG: minoru kawahata, PM:yasumi ohno, hisayosi kobayashi, emika kawaura, Narrator:seika kumagaya, Cast: aoi tamaki, sento takemori, yuichiro suzuki

The Case study titled My favorite cafe - GEORGIA Vending Machine App was done by Dentsu Inc. Tokyo advertising agency for product: GEORGIA Vending Machine (brand: Georgia) in Japan. It was released in Feb 2014.