German Road Safety Council Case study Split personalities by Miami Ad School Berlin

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Split personalities

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Industry Public awareness
Media Case study
Market Germany
Agency Miami Ad School Berlin
Art Director Eszter Kazinczy
Copywriter Andrew Truong
Released November 2012

Credits & Description

Advertised brand: German Road Safety Council /DVR/
Advert title(s): Split personalities
Advertising Agency: Miami Ad School Berlin
Art Director: Eszter Kazinczy
Copywriter: Andrew Truong
Published: Month, Year: 19.11.2012.
Short rationale :
Split Personalities integrated campaign for the German Road Safety Council
with the main message: Don’t let driving change you!