Gol Case study FATHER´S DAY by Y&R Madrid

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FATHER´S DAY

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Industry TV Channels/Radio Stations and Programmes
Media Case study
Market Spain
Agency Y&R Madrid
Creative Director Adrian Rios
Art Director Emi Bertola, Lucy Vivas
Copywriter Juan Cenoz, Cova Diaz
Account Supervisor Clara Escarlata Ojeda
Released May 2013

Awards

Cannes Lions 2013
Outdoor Lions Ambient; Small Scale Special Solutions Bronze

Credits & Description

Type of entry: Ambient
Category: Small Scale Special Solutions
Advertiser: GOL TELEVISION
Product/Service: CHANNEL FOOTBALL
Agency: TAPSA/Y&R Madrid, SPAIN
Chief Creative Officer: Martín Ostiglia
Creative Director: Adrián Rios
Copywriter: Juan Cenoz/Cova Diaz
Art Director: Emi Bertola/Lucy Vivas
Account Supervisor: Clara Escarlata Ojeda
Advertiser's Supervisor: Ignacio Arrola
Description of Ambient execution
To celebrate Father's Day, Gol Televisión devised the dream gift for any football-mad Dad; a promotional giveaway that would ensure that their children would never betray them by supporting another football team.
BABYGOL THERAPY is a baby cushion that plays your favourite football team song as a lullaby, penetrating deep into your baby’s subconscious and stored there for good.
We manufactured baby pillows with the football songs from the 20 teams competing in Spain's La Liga First Division, and what started out as a promo quickly became the must-have Father's Day gift.