Google Chrome: The Web Is What You Make Of It, 2 by BBH New York for Google

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Google Chrome: The Web Is What You Make Of It, 2

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Industry Internet
Media Case study
Market United States
Agency BBH New York
Released January 2011

Awards

Cannes Lions 2012
Film Lions Commercial Public Services Bronze

Credits & Description

Advertiser: GOOGLE
Alternative Title: IT GETS BETTER
Product/Service: GOOGLE CHROME
Agency: BBH NEW YORK, USA
Advertiser GOOGLE
Product GOOGLE CHROME
Entrant BBH NEW YORK, USA
Type of Entry: Product & Service
Category: Commercial Public Services
Title: GOOGLE CHROME: IT GETS BETTER
Advertiser/Client: GOOGLE
Product/Service: GOOGLE CHROME
Entrant Company: BBH NEW YORK, USA
DM/Advertising Agency: BBH NEW YORK, USA
2nd DM/Advertising Agency: GOOGLE CREATIVE LAB New York, USA
Brief Explanation
Beginning with one inspiring video, Dan Savage used the web to create the It Gets Better project--a movement that has generated thousands of uplifting videos that give hope to teens.