Gortz Case study SHOELACE BOX by Kempertrautmann Hamburg

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Industry Shoes
Media Case study
Market Germany
Agency Kempertrautmann Hamburg
Designer Tim Belser, Heiko Freyland, Christiane Eckhardt
Photographer Peter Ruessmann
Released December 2010

Credits & Description

Category: Titanium and Integrated
Advertiser: GÖRTZ 17
Product/Service: SHOES PACKAGING
Date of First Appearance: Dec 1 2010
Creative Director: Tim Belser (loved gmbh)
Creative Director: Heiko Freyland (kempertrautmann gmbh)
Copywriter: Heiko Freyland (kempertrautmann gmbh)
Designer: Tim Belser (loved gmbh)
Designer: Heiko Freyland, (kempertrautmann gmbh)
Designer: Christiane Eckhardt (loved gmbh)
Photographer: Peter Ruessmann
Executive Producer: Alexander Kate (Cross Marketing Production GmbH)
Media placement: Görtz 17 Shoelace Box - Görtz 17 Stores - 01.12.2010

Describe the campaign/entry
The challenge was to create a shoebox for Görtz 17’s Converse Collection.

Describe how the campaign/entry was launched across each channel in the order of implementation
To boost the sales of a stylish shoe that’s already a cult product, we created new packaging that made the brand even more desirable in terms of look and functionality: The first recyclable shoebox that makes the plastic bag unnecessary.
Its minimalist design draws attention to the handles, which can be removed and used as an extra pair of shoelaces. The series consists of five colour-coordinated designs that match perfectly with Görtz 17’s Converse Collection.

Give some idea of how successful this campaign/entry was with both client and consumer
The shoelace boxes were free of charge if you bought an item of Görtz 17’s Converse Collection.
During the campaign, sales increased by 15% and, in the first two weeks alone, 5,000 fewer plastic bags were required.