Gunter Demnig Case study Stones Telling Stories – Online Holocaust Memorial by Jung Von Matt/Alster Hamburg

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Stones Telling Stories – Online Holocaust Memorial

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Industry Business equipment & services, Corporate Image
Media Case study
Market Germany
Agency Jung Von Matt/Alster Hamburg
Creative Director Felix Fenz
Copywriter David Wegener
Illustrator Benedikt Hugendubel
Released May 2012

Awards

London International Awards 2012
Integrated Campaign Integrated Campaign Bronze Winner

Credits & Description

Entrant: Jung von Matt, Hamburg
"Stones Telling Stories – Online Holocaust Memorial"
Corporate Name of Client: Gunter Demnig
Agency Account Director: Raphael Brinkert
Account Manager: Benjamin Wenke/Sara Teckenberg
Agency: Jung von Matt, Hamburg
Executive Creative Directors: Dörte Spengler-Ahrens/ Jan Rexhausen
Creative Director: Felix Fenz
Copywriter: David Wegener
Art Directors: Alexander Norvilas/ Eric van-den-Hoonaard
Illustrator: Benedikt Hugendubel
Digital Designer: Till Kubelke
Post-Production Company: Slaughterhouse, Hamburg
Animator: Lars Wemmje
Editors: Jessie Fischer/Hendrik Smith
Executive Managing Director Customer Solutions: Florian Herzberg
Description of the Project
Shockingly 50 % of the young Germans don´t know what the Holocaust was. We made them aware again by confronting them with the most impressive Holocaust memorial of all time: the "Stumbling Stones“, a memorial created by Gunter Demnig in 2004.
Every brass stone stands for a person who was murdered during the Third Reich. Every stone is placed in front of the building from which the person was deported. So far there are 32.000 stones all over Europe.
Instead of bringing young people to the memorial stones, we brought the stones to the people. We let them stumble online. We placed the stones as banners for users to stumble upon. You could find the stones on Google Maps, on street posters and through an iPhone providing further information about the victims. We made the faces behind the stones visible.