Go Places, 1 by Cloudfactory Amsterdam for Heineken

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Go Places, 1

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Industry Beers and Ciders
Media Case study
Market Netherlands
Agency Cloudfactory Amsterdam
Creative Director Jessica Kersten, Sandrine Huijgen, Olivier Teepe
Creative Michael Diederich
Production Wefilm
Producer Lars Fabery De Jonge, Stefany Rietkerk
Released April 2016

Awards

Eurobest Awards 2016
Digital Craft Content Bronze Eurobest
Digital Craft Form: Video / Moving Image Bronze Eurobest

Credits & Description

Agency: Cloudfactory Amsterdam, The Netherlands
Client: The Heineken Company
Product: Recruitment Campaign
Entrant: Cloudfactory Amsterdam, The Netherlands
Title: Heineken Go Places
Product/Service: Recruitment Campaign
Idea Creation: Cloudfactory Amsterdam, The Netherlands
Production: Wefilm Amsterdam, The Netherlands
Production 2: Superhero Cheesecake Amsterdam, The Netherlands
Creative Director: Sandrine Huijgen (Cloudfactory B.V.)
Creative Director: Jessica Kersten (Cloudfactory B.V.)
Creative Director: Olivier Teepe (Cloudfactory B.V.)
Creative: Michael Diederich (Cloudfactory B.V.)
Director: Lennart Vertsegen (WeFilm)
Account Director: Lennard Franken (Cloudfactory B.V.)
Producer: Stefany Rietkerk (Cloudfactory B.V.)
Producer: Lars Fabery de Jonge (Cloudfactory B.V.)
Production Company: WeFilm (WeFilm)
Digital production company: Superhero Cheesecake (Superhero Cheesecake)
Post Production: The Compound (The Compound)
Music: Paraphrase (Paraphrase)
DOP: Rutger Storm (WeFilm)
Set Design: Florian Legters (WeFilm)
Styling: Alette Kraan (Cloudfactory B.V.)
Photographer: Jan-Willem Kaldenbach (Freelance)
Executive Producer: Bas Welling (WeFilm)
Executive Producer: Tobias Wilbrink (WeFilm)
Producer: Bo Polak (WeFilm)
Photography producer: Jeanette Luttik (Cloudfactory B.V.)
Managing Partner: Sandeep Chawla (Cloudfactory B.V.)
Sound: Sauvage Sound (Sauvage Sound)
Website URL: http://theheinekencompany.com/...
The Campaign
Heineken’s interactive Employer Brand campaign, Go Places, is all about personality.
It’s a creative and engaging experience aimed at amazing potential talent with the essence and spirit of the company.
It revolves around one thought: Join HEINEKEN and go places.
Literally and figuratively.
It reflects the career opportunities HEINEKEN offers as an employer in terms of brands, functions and geography.
Creative Execution
At the core of the campaign is an interactive job interview.
When entering The Interview, the viewer will meet an Interviewer who explains that choices define personality, and that personality is crucial at HEINEKEN. The Interviewer pokes and prods, asking a series of 12 timed questions designed to tease out whether you’re the kind of person who would thrive at HEINEKEN. After answering the 12 questions the website presents a personal profile to the viewer, based on Enneagram typologies. Profiles like Achiever, Loyalist, or Pioneer, to name a few, accompanied by a description of their character. Profiles can then be shared on social media and those readers are invited to take the Interview as well.
The campaign is being promoted on LinkedIn and Facebook. Prospective employees who take The Interview can progress their applications further by visiting HEINEKEN’s global or local career sites to explore available roles.