Heineken Case study Into the real ground

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Into the real ground

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Industry Beers and Ciders
Media Case study
Market South Korea
Released April 2015


Ad Stars Awards, 2015
Diverse Insights - General Public Gold
PR Product & Service General Public Crystal
Direct Product & Service General Public Crystal

Credits & Description

Category: Alcoholic Drinks
Media: Digital
Brand: Heineken
Agency: Dankook University
Geo: South Korea
Advertising School: Dankook University, Seoul, South Korea
Art Directors: Heetaek Kong, Youngjin Park, Awon Eun
Copywriter: Rakbin Choi
Planner: Minji Lee
Published: October 2017
For soccer lovers, UFFA is the biggest festival in a year. They eager to feel the atmosphere of the ground and passion. But, there are many limits. How can we enjoy the soccer more exciting and dynamic? Why not sharing memorable moments with my favorite players? Heineken, the greatest support of soccer and the fans, invites you to the new world. Every player on the ground wears a uniform, and we are going to put micro cameras on their chest. On the bottom side of the bottle cap, there is a ‘star code’. With this, you can enter the application. Choose the game you want and click uniform number of your favorite player. And you can participate in the game through the player’s eyes using micro camera.